Bobby Abley is known for his unique charm, wit and humour, blending nostalgic and playful imagery with contemporary menswear design. Launching his namesake label in 2012 and receiving a place on the prestigious MAN catwalk for the inaugural London Collections: Men, Bobby Abley is the breakthrough menswear name of recent years. From his London design studio, Bobby Abley has then the international markets by storm and is available exclusively through the world’s leading retailers. Firmly established and instantly recognisable, the unstoppable momentum of the Bobby Abley brand continues.
South London born Caitlin Price graduated from Central Saint Martins MA Fashion Womenswear course in 2013 where she was awarded the Armani Scholarship under the late Professor Louise Wilson. After working for Christopher Shannon for 3 years and being promoted to womenswear designer for SS15 Caitlin was selected to be shown as part of Fashion East for AW15.
Edward Crutchley is a textile design consultant working for brands including Pringle of Scotland, Kanye West, Richard Nicholl, Jevoni and Louis Vuitton Homme across more than 16 collections annually. His namesake brand launched in 2014 is founded on innate knowledge of artisan textile techniques from around the world, sourcing true luxury in handcrafted textiles created from the planet’s finest resources. His work with artisan weavers, embroiders, knitters and is applied back to the United Kingdom in his own brand work with a passionate commitment to creating genuine British luxury fashion product.
Tom Hirota established Joyrich in the heart of Los Angeles in 2007, blending the essence of several styles to create balanced pieces that are always fun to wear and that suggest an aura of both casualness and richness Joyrich attracts musicians and celebrities around the world. Their enviable celebrity following includes One Direction, Rihanna, Rita Ora, Nicki Minaj, Wiz Khalifa, Keri Hilson, Lil Wayne, Jessie J, Azaelia Banks, Amber Rose, Will.I.Am, Ciara, Iggy Azalea and Brooke Candy. Joyrich have collaborated with internationally recognised brands including Richie Rich, Playboy, Malcolm Stuart, Coca Cola, The Simpsons, Baby G, Betty Boop & Disney, as well as with exciting international emerging brands such as Mademoiselle Yulia’s Giza. Gaining notoriety as wearable art, Joyrich create a fun, kitschy look by combining the opulence of high-end LA and inspirations from street fashion, creating luxury sportswear with an edge.
Originally a Kent boy, as brand, Liam Hodges is interested in an expressive, polysillabic masculinity, it’s about creating a luxury brand that doesn’t just cater the high borns. It’s for people who live for the week, not the weekend, by which means - men who don’t drive Volvos. Signature Liam Hodges demonstrates big, garish shapes and hard wearing, workwear detailing, communicated through a strong graphic language presented on signature oversized t-shirts and knitwear.
Rewind to the 80s and picture this. Restaurant trade busybody Jeff Theodosakis and tree surgeon brothers Mark & Brian Simo were ranking competitors on the motocross circuit and regular visitors to Florida. Being self-proclaimed ‘bums’ with plenty of down time in the Sunshine State can only mean one thing - the beach. Now beach life certainly has its hedonistic perks - babes, beer and...underpant bathing. Pretty perturbed by the nut-hugging styles of the decade, the guys decided to up the ante and go DIY with loose board shorts made from tablecloths and curtains. Nut hugger swimwear haters of the world united and took over. Life’s A Beach was born.
Marta Jakubowski was born in Poland and grew up in Germany. She graduated with an MA from the Royal College of Art in 2014 and gained experienced with Hussein Chalayan, Alexander Wang and Jonathan Saunders before setting up her namesake label in 2015. Marta was awarded a place in The British Fashion Council’s Newgen initiative almost immediately upon graduation, which is almost unprecedented. Her signature light, minimal and fluid handwriting is instantly recognisable and her pioneering approach to silhouette stands out amongst the embellished, printed style of her peers
Model and fashion designer Mimi Wade’s graduate collection from Central Saint Martins in 2015 became one of the standout graduate shows of the year. Mimi has been profiled extensively in the UK media in her own right even prior to her graduate debut including participating in Harriet Verney’s “This is How We Do It” project for I-D magazine focussing on London’s brightest aspiring creatives.Mimi is a designer able to create clothes made by, and for the girl of today – humorous and flirty with a twist on classic glamour.
Nasir Mazhar’s roots within the diverse community of London’s East End and the cultural and counter-cultural influences of his environment have grounded a unique, progressive and unmistakable design aesthetic. Since his debut at London Fashion Week for SS09 he has worked with the world’s leading creative talents and contributed to some of the most iconic images from recording artists in the last decade. Collaboration and cooperation with established and emerging talent from the Garage, Grime and Dancehall genres and a dedication to representing and amplifying the beauty of British nightlife in an authentic and real way has cemented Nasir Mazhar’s place at the forefront of a changing fashion industry increasingly searching for something significant and genuine in contemporary culture.
New Future London launches for SS16 with a street and casual wear range purpose designed for the liberated, youthful attitude of a new era of optimists. A dedication to colour, vibrancy and high energy design is a reaction to the increasingly monochromatic and dark aesthetic that has gripped the market over recent seasons. Designed and based in the cultural melting-pot of London with it’s strong and eclectic heritage of visual styles New Future London is as relevant across the globe as it is at home.
Nicopanda is a fashion and lifestyle brand developed by award winning creative director Nicola Formichetti. Built on Nicola’s childhood nickname, a fictional character, Nicopanda was launched in 2011 in New York through Nicola’s pop-up store in Tribeca. To satisfy the brand’s growing legion of followers across the globe, Nicopanda launched its first full unisex ready-to-wear collection in September 2014 transitioning the brand from cult cartoon merchandise to fully-fledged fashion label. With its ever-growing global audience Nicopanda is building a foundation to become the punk Hello Kitty for the millennial generation. The collection is available at specialty stores around the world such as, Lane Crawford, Opening Ceremony and Maria Luisa at Printemps creating Nicopanda store experiences.
Nikao launches for SS16 designed with the confident and vivacious woman in mind, the woman who is confident in her own skin, triumphant over her fears, victorious in her acquisitions, passionate about everything she does and of course is fashion forward and never afraid to experiment wit her style. Founded by self-taught jewellery designer Lisa-Marie Carter, Nikao, Greek for Victory, is a true reflection of the self confident independent woman of today, offering a new and innovative wave of fashion jewellery eye-catching and intrepid pieces that are yet still beautiful and alluring and empowering.
O Thongthai is known for her distinctive approach to contemporary jewellery design blending masculine and feminine elements and references. O graduated from Central Saint Martins in Graphic Design and Moving Image before going on to complete further study in Gemmology and launching her namesake brand. Already a high profile and established name within her native Thailand, her trilogy of fashion films launched seasonally since her debut at London Fashion Week have led to the international growth of her brand and personal brand and have featured it-girls and influencers from the UK and Asia including Phoebe Collings-James and Mona Masuoka.